There are a lot of different ways that you can chase market share today. You could chase it in the form of content management, or you can chase it in the way of search engine optimization. The key to it is simple, you need to chase something in order to gain leverage within search engines. SEO is not something that you can ignore completely. Sure, there are iconoclasts that avoid this completely and they still get a popular website going. If you want to gain leverage with the same methodology that the iconoclasts of the web do, you are going to have to wait in line, there’s a lot of people doing just that. They are doing it with fingers crossed, hoping to gain a sort of greatness that is not really going to come into play any time soon. If you want to gain a sense of leverage and you want to gain ground, you absolutely need to chase the right scope of things.
The Evolving Optimization Channels
First and foremost, you need to know that seo has evolved in a lot of ways. It is no longer the same thing that it was a few years ago. When it first started to get fleshed out, people were “gaming” the system fast and hard. They were chasing a great deal of links and they were focusing on things that were very nuanced to say the least. Things like keyword stuffing and cloaking became the norm and it would get a lot of pages to the top of search engines. The problem with this was evident, more and more people were taking shortcuts and that’s not a good thing for people looking to engage the general public. So search engines took note and started to change the way they featured sites that were doing this, dropping them out of favor in time.
What About The Popular Sites of Old?
The problem with seo evolution is in regards to older sites. Part of the reason why many pages rank high is because they are older. Their domain registration is older, they have been online for a long time and that means they are getting a lot of page rank. The authority modules of the past caused main pages to get a great sense of authority if they were online for a great deal of time. Those sites that were being given a great deal of authority were completely devalued or deranged online if they were dormant. Dormant pages rarely, with very few exceptions, ranked higher than pages that are newer but get updated a great deal. Those popular sites that did not evolve with search engine optimization changes are long gone, unless you know them by name.
There are some people that believe search engine optimization is cyclical. Much like time and space, there are cycles to the world of search engine influence. For these marketers the evolution of optimization doesn’t affect them, but it most certainly causes a great deal of turmoil for their clients. If you find yourself hiring a firm that isn’t concerned with the changes because they believe things are going in cycles, be wary. They have a nugget of truth they are chasing and it may or may not pay off. In the past, those that stayed standing still while the world around them changed really didn’t do well at all.
The topic of evolution is a hot topic right now. People don’t want to believe that their hard work and the money spent on optimization is for not. In some ways it can be, if you work on archaic methodologies, it’s that simple. If you evolve with the changes, you will find the pages you publish online will maintain authority, but if you leave them alone and hope for the best, you will find yourself losing out big time.
The answer is to hire a professional SEO blog and get a helping hand with creating content, marketing and more. The downside for some is finding the right company to work with.